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Why Video

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Did you know that people remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see? It's no surprise that video has quickly become a "must have" advertising, marketing and communications tool for businesses of all kinds.

Not the phone, not a print brochure, not even a web site. None of these mediums deliver your message as efficiently and cost-effectively as video.

Check out these links for more information on the power of video and what it can do for your business.



Online Video Market

Every day, millions of advertisers trust in the power of online video for their advertising needs. The market is expected to grow almost 70 percent in 2008 and continue a steady growth rate over the following years. Online video is proving to be the preferred online advertising technique by today’s marketing and advertising professionals.

Read more:
Internet Video Metrics
Online Video Predictions of 2008
Video Ads Go in Line, in Time
Internet Video by the Numbers
Online Is Ad Spending Bright Spot
The Rise of Online Video Ads
Google Considers Video for Search Listings

Online Video and the Local Market

Local businesses are quickly adopting online video advertising to market their locations and services on local search websites, online directories, Internet yellow pages, and search engines. Online video advertising spending from this group is expected to reach over $5B in the next five years.

Read more:
Local Video Advertising to Reach $5B By 2012
The Local Video Revolution
Online Advertisers Start to Think Locally

Online Video Effectiveness & ROI

If you want your advertising campaign to generate results, then you should definitely consider adding online video advertising to your mix. 1 out of every 2 viewers take action after watching an online video ad. Your investment is safe with online video.

Read more:
Online Video Ads Bringing Results
New Formats Drive User Engagement
Video Ads Get the Clicks
Online Users Watch and Recall Video Ads
Online Video is Worth More than TV
Video's Big Secret

Online Video Audience & Behavior

In today’s world, a web site without video is considered outdated. Web surfers watch and respond to video better than they do to images or text alone. The number of online video viewers continues to increase, and advertisers are taking note of this.

Read more:
Online Video Advertising, Content and Consumer Behavior
Internet Video Audience
Statistical Data on Online Video Viewing
Video Advertising Online - Spending and Audience

Mobile Video

Mobile video advertising may be relatively new, but recent studies show that well-targeted video ads can engage viewers and work as the ideal complement to a multimedia advertising campaign.

Read more:
Mobile TV and Video: Big Dreams for the Smallest Screen
Mobile TV Awareness, Then Adoption
More Mobile TV Viewers Expected
Mobile Video Viewer Demographics
An International Study of Content Use and Advertising
on the Mobile Web


More Information


Wondering what video can do for you? Contact us today!